SBD/Issue 144/Sponsorships, Advertising & Marketing

D-Wade To Sport New Shoes In Playoffs; Mavs On Stamps

Heat G Dwyane Wade will wear a limited-edition black and yellow version of the Converse Wade 2.0 shoe during the Heat’s playoff game Saturday against the Bulls. The shoe will go on sale Wednesday. It includes an embossed “Z” for his son Zaire and a repeating “W” pattern. Also, Converse will re-launch its “All In” campaign, including TV, print and online components, around Wade. The campaign originally launched March 3 (Converse).

MAVS: A commemorative Mavericks Postage Collection featuring Dirk Nowitzki, Jason Terry and Josh Howard is available at mavs.com. Each player’s collectable stamp sheet, which start at $21.94, includes “nine action shots and one team logo.” Stamps with the team logo will also be available in sheets of 20 (FT. WORTH STAR-TELEGRAM, 4/20).

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