SBD/Issue 144/Sponsorships, Advertising & MarketingPrint All
Earnhardt Jr. Looking To
Take Control Of DEI
Retailers Seeing Surge In Virginia
Tech Merchandise Sales
Titans CB Pacman Jones bought a full-page ad in Friday's editions of the Nashville Tennessean, in the “first public step toward rebuilding his image” after being suspended for the entire ’07 season, according to Jim Wyatt of the TENNESSEAN. The copy reads, “To my family, teammates, coaches and fans, I recognize that I have lost the right to ask for your patience and understanding. However, I will do everything in my power to regain your trust and respect.” Also in the letter, Jones confirms plans to re-enroll at West Virginia Univ. and finish his degree, as well as his plans to appeal the suspension. According to the newspaper’s ad rate card, a full-page black-and-white ad in a Friday edition would cost $11,535, “although it is unclear if Jones paid that amount” (TENNESSEAN, 4/20).
MAVS: A commemorative Mavericks Postage Collection featuring Dirk Nowitzki, Jason Terry and Josh Howard is available at mavs.com. Each player’s collectable stamp sheet, which start at $21.94, includes “nine action shots and one team logo.” Stamps with the team logo will also be available in sheets of 20 (FT. WORTH STAR-TELEGRAM, 4/20).
Cicci Shuttering Garage
Due To Lack Of Sponsorship
MONTREAL: The inaugural Busch Series race at Montreal’s Circuit Gilles-Villeneuve on August 4 will be called the NAPA Auto Parts 200. Also, David Reutimann will drive the No. 99 NAPA Toyota Camry in the event (Stock-Car Montreal).
By Michael Smith, Staff Writer, SportsBusiness Journal