SBD/Issue 144/Sponsorships, Advertising & Marketing

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  • Enough For The Eight? Junior Denies Report Of DEI Offer

    Earnhardt Jr. Looking To
    Take Control Of DEI

    NASCAR driver Dale Earnhardt Jr. has been offered a 51% ownership share in DEI, according to a source cited by David Newton of DEI President of Global Operations Max Siegel acknowledged that Earnhardt “has been offered ownership in the company,” but would not discuss percentages. Siegel added that he has “worked hard to address everything that Earnhardt and his sister, Kelley Earnhardt Elledge, have asked for,” including putting both on the BOD. But Earnhardt indicated that “no deal has been reached and he declined to discuss whether 51[%] would give him the type of control he wants.” Earnhardt Jr.: “We still have some other things in the contract to work out” (, 4/19). ESPN’s Angelique Chengelis: “The ball is totally in (Earnhardt’s) court. Max Siegel told me that they have not heard one word yet whether Junior has accepted this deal” (“NASCAR Now,” ESPN2, 4/19). But when asked about the ESPN report that he had been offered a 51% share, Earnhardt said, “If that was the case, I’d know about it.” A source said that he “wanted majority ownership ‘in effect, not just on paper.’” In Charlotte, Jim Utter writes that “would tend to diminish the likelihood he would agree to a [BOD] or similar arrangement, which would limit his authority” (CHARLOTTE OBSERVER, 4/20).

    Print | Tags: ESPN, NASCAR, Walt Disney
  • Virginia Tech Merchandise Hot Seller In Wake Of Tragedy

    Retailers Seeing Surge In Virginia
    Tech Merchandise Sales
    Virginia Tech (VT) merchandise has been a “hot [seller] in the last few days as people across the country seek to show support” for those affected by Monday’s campus shootings, according to Tim Lemke of the WASHINGTON TIMES. Retailers are “working feverishly to keep items in stock and fill orders, many of which” came from outside Virginia and the U.S. Online retailers are reporting “unparalleled sales,” and there are more than 750 items on eBay listed under “Virginia Tech” and more than 450 items under “Hokies,” but “few sellers mentioned the tragedy in descriptions of their products.” Steve Glosh, Assistant Dir of Virginia Tech Services, which operates the school’s bookstores, said that the “top selling items include clothing and flags” with the VT logo (WASHINGTON TIMES, 4/20). President Tom Hungate said the company has seen a 224% increase in sales of VT merchandise this week, compared with the same week last year. But “revenue is down,” because Hungate “dropped the prices on the items by 25[%] and offered free ground shipping once he realized the sales were related to the shootings” (CHARLOTTE OBSERVER, 4/20).

  • Please Accept My Apology: Pacman Runs Ad In Tennessean

    Titans CB Pacman Jones bought a full-page ad in Friday's editions of the Nashville Tennessean, in the “first public step toward rebuilding his image” after being suspended for the entire ’07 season, according to Jim Wyatt of the TENNESSEAN. The copy reads, “To my family, teammates, coaches and fans, I recognize that I have lost the right to ask for your patience and understanding. However, I will do everything in my power to regain your trust and respect.” Also in the letter, Jones confirms plans to re-enroll at West Virginia Univ. and finish his degree, as well as his plans to appeal the suspension. According to the newspaper’s ad rate card, a full-page black-and-white ad in a Friday edition would cost $11,535, “although it is unclear if Jones paid that amount” (TENNESSEAN, 4/20).

    Print | Tags: Tennessee Titans
  • D-Wade To Sport New Shoes In Playoffs; Mavs On Stamps

    Heat G Dwyane Wade will wear a limited-edition black and yellow version of the Converse Wade 2.0 shoe during the Heat’s playoff game Saturday against the Bulls. The shoe will go on sale Wednesday. It includes an embossed “Z” for his son Zaire and a repeating “W” pattern. Also, Converse will re-launch its “All In” campaign, including TV, print and online components, around Wade. The campaign originally launched March 3 (Converse).

    MAVS: A commemorative Mavericks Postage Collection featuring Dirk Nowitzki, Jason Terry and Josh Howard is available at Each player’s collectable stamp sheet, which start at $21.94, includes “nine action shots and one team logo.” Stamps with the team logo will also be available in sheets of 20 (FT. WORTH STAR-TELEGRAM, 4/20).

    Print | Tags: Chicago Bulls, Converse, Dallas Mavericks, Miami Heat
  • Cicci Racing Shutters Operations Without Primary Sponsor

    Cicci Shuttering Garage
    Due To Lack Of Sponsorship

    Frank Cicci Racing (FCR) is “shuttered for the immediate future unless a primary sponsor steps up,” according to Mark Aumann of FCR withdrew its Busch Series entry for the O’Reilly 300 at Texas Motor Speedway last week and again for the Bashas’ Supermarkets 200 at Phoenix Int’l Raceway this weekend. Team Owner Frank Cicci said, “I’ve been trying all year to find sponsorship and have been paying this out of my pocket for the first seven races and just couldn’t go on any more.” He added, “We’re competing against multi-car teams that can offer signage on the rest of their cars, in addition to being the primary on the car they’re trying to sell. In [Nextel Cup], they’ve gone to a limit of four cars per individual owner but in the Busch Series, there’s no restriction and that’s hurt the Busch Series” (, 4/18).

    MONTREAL: The inaugural Busch Series race at Montreal’s Circuit Gilles-Villeneuve on August 4 will be called the NAPA Auto Parts 200. Also, David Reutimann will drive the No. 99 NAPA Toyota Camry in the event (Stock-Car Montreal).

    Print | Tags: Anheuser Busch, NASCAR, Speedway Motorsports Inc., Toyota
  • Superclean To Title Sponsor World Of Outlaws Summer Series

    By Michael Smith, Staff Writer, SportsBusiness Journal

    The World of Outlaws has finalized a deal that makes SuperClean the title sponsor of its “Summer of Money” sprint car racing mini-tour on ESPN2. The “Summer of Money” includes eight races June 17-August 5, each of which will be televised on ESPN2 on Sundays from 12:30-1:30pm ET as part of a time buy for the sanctioning body, World Racing Group. SuperClean, a line of automotive cleansing products, will receive ad time and integration into the ESPN2 broadcasts and have an on-site presence at the races, as well as a presence on and Terms of the deal were not available. SuperClean has a history with the World of Outlaws as a sponsor of the Knoxville Nationals, which proved to be the greatest marketing success in the company’s history, SuperClean Dir of Motorsports Joel Quetschenbach said.

    Print | Tags: ESPN, Walt Disney, Washington Nationals
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