SportsBusiness Journal examines sponsorships among soft drink makers. Whether
to retain market dominance, revive an older brand or introduce new product lines,
soft drink companies use sports to reach consumers and build lasting preferences.
We’ll look at the various ways they activate their sports sponsorships and how
they measure the results. We’ll also ask a group of marketing experts to highlight
the deals they like and don’t like in the category and grade the category’s overall
performance in sports. Publishing Date: May 14. Ad Close: April 30. Materials
Close: May 2. For information on advertising contact National Advertising Director
Julie Tuttle at 212-500-0711 or firstname.lastname@example.org.
Increase your company's exposure in the sport business marketplace
and get your message in front of the industry's top executives. For more information
on placing a classified in SportsBusiness Daily, please contact Heather
Crawley at 704-973-1525 or email@example.com.