Brickyard 400 Rebounds From Low '15 Audience Bettman Denies CTE-Concussions Link Big Ten's Delany Hints At Retirement SMU Spending $150M On New Football Facilities HBO's "Real Sports" Hones In On IOC MLS Execs Hosting Technology Event In San Jose Jordan Breaks Silence On Recent Social Unrest Sale Says White Sox Put Business Ahead Of Winning Borders Addresses WNBA Fines Yahoo Sports To Use Current Name For Now
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SportsBusiness Journal examines sponsorships among soft drink makers. Whether to retain market dominance, revive an older brand or introduce new product lines, soft drink companies use sports to reach consumers and build lasting preferences. We’ll look at the various ways they activate their sports sponsorships and how they measure the results. We’ll also ask a group of marketing experts to highlight the deals they like and don’t like in the category and grade the category’s overall performance in sports. Publishing Date: May 14. Ad Close: April 30. Materials Close: May 2. For information on advertising contact National Advertising Director Julie Tuttle at 212-500-0711 or firstname.lastname@example.org.
Increase your company's exposure in the sport business marketplace and get your message in front of the industry's top executives. For more information on placing a classified in SportsBusiness Daily, please contact Heather Crawley at 704-973-1525 or email@example.com.