Flat Alley: PBA Average Season Ratings Even With ’05-06

ESPN’s coverage of the PBA averaged a 0.8 Nielsen rating this season, even with ’05-06. The Dick Weber Open in January was again the most-watched PBA event, earning a 1.4, up 7.7% from a 1.3 last season. The following presents the average Nielsen ratings for ESPN’s coverage of the ’06-07 PBA season, with comparisons to the past two seasons. Also provided are the week-by-week ratings and households, with comparisons to ’05-06 (THE DAILY).

FINAL PBA TOUR RATINGS ON ESPN FOR '06-07
SEASON	TELECASTS	AVERAGE COVERAGE AREA RATING	AVERAGE HOUSEHOLDS
'06-07	21	0.8	709,834
'05-06	20	0.8	698,472
'04-05	20	0.9	816,961

PBA WEEKLY RATINGS ON ESPN
		'06-07		'05-06
DATE	EVENT	COV. AREA	HHs	COV. AREA	HHs	% +/-
10/22	Dydo Japan Cup	0.5	422,020	N/A	N/A	-----
10/29	USBC Masters	0.6	519,885	0.6	533,155	0.0%
11/5	Motor City Classic	0.6	573,926	0.7	614,365	-14.3%
11/12	Etonic Championship	0.6	554,586	0.6	509,308	0.0%
11/19	Lake County Indiana Classic	0.6	553,287	0.6	579,265	0.0%
11/26	Discover Card Windy City Classic	0.8	696,409	0.7	597,284	14.3%
12/3	Ace Hardware Championship	0.6	575,195	0.8	697,744	-25.0%
12/10	Beltway Classic	0.7	684,182	0.6	553,388	16.7%
12/17	Columbia 300 Classic	0.6	576,849	0.7	601,508	-14.3%
1/7	H&R Block Classic	0.7	670,628	0.8	742,499	-12.5%
1/14	Earl Anthony Medford Classic	0.7	602,117	0.7	600,118	0.0%
1/21	Dick Weber Open	1.4	1,250,000	1.3	1,194,568	7.7%
1/28	Motel 6 Classic	1.0	912,342	1.0	904,007	0.0%
2/4	Sun City Classic	1.1	1,034,000	0.9	855,887	22.2%
2/11	GEICO Classic	0.9	793,168	0.9	838,100	0.0%
2/18	Go RVing Classic	0.9	857,061	0.9	787,238	0.0%
2/25	Bayer Classic	1.0	915,000	0.8	731,177	25.0%
3/4	U.S. Open	0.9	835,871	0.8	713,400	12.5%
3/18	Pepsi Championship	0.7	655,124	0.7	647,229	0.0%
3/25	Denny's World Championship	0.5	740,067	0.8	732,443	-37.5%
4/1	PBA Tournament of Champions	0.8	740,067	0.6	560,619	33.3%
Note: ESPN marks are cable coverage area ratings.