SBD/Issue 141/Sports Media

Ratings News: NBA Tops NASCAR In Texas, But Not Nationally

Spurs-Mavericks On Sunday
Averages 6.9 Rating In Dallas Market
The Spurs-Mavericks game Sunday averaged a 6.9 Nielsen rating (164,220 HHs), on WFAA-ABC in Dallas, while the NASCAR Nextel Cup Samsung 500 at Texas Motor Speedway earned a 6.1/ (145,180 HHs) on KDFW-Fox, according to Barry Horn of the DALLAS MORNING NEWS. But nationally, the race scored a 5.4 overnight, up 13% from last year, and “easily beat” the NBA game’s 2.9. Sunday night’s Canucks-Stars Game Three averaged a 3.1/ (73,800 HHs) cable rating on FSN Southwest, marking the net’s best rating for a Stars game since a 3.9 for an ’04 first-round game against the Avalanche (DALLAS MORNING NEWS, 4/17).

NHL: In Toronto, William Houston reports the CBC drew 1.02 million viewers for Penguins-Senators Game Two on Saturday, but the 3:00pm ET start time for the game “appears to have cost the CBC about 500,000 viewers.” On Sunday, the net drew its “largest playoff audience so far” of 1.546 million viewers for Senators-Penguins Game Three, which began at 6:00pm. Prior to Senators-Penguins, the CBC drew 672,000 viewers for Flames-Red Wings Game Two at 1:00pm Sunday and 1.424 million for Canucks-Stars Game Three at 9:30pm (Toronto GLOBE & MAIL, 4/17).

ROCKIES: The Rockies’ season-opening game against the D’Backs April 2 drew a 4.3/12 on FSN Rocky Mountain, marking the most-viewed Rockies game since August 15, 2006. The average of 60,000 HHs marked the largest TV audience ever on FSN for one of the team’s home games, and the largest audience for a season-opener since ’03 (FSN).

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