SBD/Issue 141/Sponsorships, Advertising & Marketing

Titan-ic Weight: Young Hopes To Buck Madden Cover Curse

Young To Be Cover Athlete
For EA’s “Madden NFL 08”
Titans QB Vince Young will appear on the cover of EA Sports’ “Madden NFL 08,” according to Jim Wyatt of the Nashville TENNESSEAN. EA would not confirm Young’s selection, but the company will officially announce the cover athlete tonight on ABC’s “Jimmy Kimmel Live.” Seahawks RB Shaun Alexander was on the cover last year, and was the sixth straight “Madden” cover athlete to sustain an injury during the season. The “Madden curse” has claimed stars including Eagles QB Donovan McNabb, who was on the cover in ’05, Ravens LB Ray Lewis (’04), Falcons QB Michael Vick (’03), former Rams RB Marshall Faulk (’02) and then-Vikings QB Daunte Culpepper (’01). But Major Adams, Young’s agent, said, “We don’t believe in no jinx. People said when they put Vince on the cover of ‘Sports Illustrated’ (that) it was going to jinx him in the Rose Bowl game, and (Texas) won the national championship” (Nashville TENNESSEAN, 4/17).

DON’T CURSE LT! Unlike Adams, a group of Chargers fans apparently does believe in the “Madden curse.” The fans started a Web site and MySpace page called “Save LT From Madden,” designed to keep LB LaDainian Tomlinson from landing on the cover. Their online petition drew over 1,100 signatures, which they planned to send EA (THE DAILY).

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