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SBD/Issue 141/Sponsorships, Advertising & Marketing
Titan-ic Weight: Young Hopes To Buck Madden Cover Curse
Published April 17, 2007
|Young To Be Cover Athlete
For EA’s “Madden NFL 08”
DON’T CURSE LT! Unlike Adams, a group of Chargers fans apparently does believe in the “Madden curse.” The fans started a Web site and MySpace page called “Save LT From Madden,” designed to keep LB LaDainian Tomlinson from landing on the cover. Their online petition drew over 1,100 signatures, which they planned to send EA (THE DAILY).