SBD/Issue 141/Sponsorships, Advertising & Marketing

McDonald's Looking To Reprise "Nothin’ But Net" Campaign

McDonald’s Looking To Update
“Nothin’ But Net” Campaign
McDonald’s is in talks with Heat G Dwyane Wade and Cavaliers F LeBron James to star in a remake of the company’s “Nothin’ but Net” TV ads, according to MacArthur & Thomaselli of AD AGE. The ads began with a ’93 Super Bowl spot, via Leo Burnett, Chicago, in which Michael Jordan and Larry Bird faced off in a shooting contest, with the prize being Jordan’s Big Mac and fries. McDonald’s USA CMO Bill Lamar said the idea is to “contemporize ‘Nothin’ but Net’ to 2007 and make it relevant for [Wade and James] and fit their personalities and relationship.” Lamar said the “goal is to have it ready for the NBA finals.” He added that the effort will be “executed across multiple platforms,” and he noted that “this is not an endorsement deal.” Lamar said Translation Consultation & Brand Imaging Founder Steve Stoute “came up with the idea.” MacArthur & Thomaselli note Stoute will consult on the project to “ensure it stays culturally relevant.” The project has been assigned to Omnicom Group’s TBWA, California (AD AGE, 4/16 issue).

Return to top

Related Topics:

Cleveland Cavaliers, Miami Heat, NBA

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug