Monster Energy To Title Top NASCAR Series Monster's Title Sponsor Deal Worth Less Than Sprint's Suarez Talks Being First Foreign NASCAR Champ Liberty National To Sponsor Bayne's RFR Ride NASCAR Could Cut "Cup" From Sponsorship Dodgers Deny Report Of MLB Debt Mandate Dodgers Face Mandate To Reduce Debt Johnson Basks In Championship Media Tour Biffle Leaves RFR After 14 Years In No. 16 Car Johnson Ties Petty, Earnhardt With 7th Cup Title
SBD/Issue 141/Sponsorships, Advertising & Marketing
Published April 17, 2007
Struggles Could Be Costly
DODGERS: The Dodgers and Mexican airline Aeromexico have signed a multi-platform promotional agreement that includes title sponsorship of the postgame show on the Dodgers’ Spanish radio network. In addition, Aeromexico will give away trips during games, and travelers on Aeromexico flights will have the opportunity to receive discount vouchers for Dodgers tickets. Aeromexico joins Cacique, Las Palmas, Camacho’s and Los Defensores among the Hispanic-owned businesses advertising with the team (Dodgers).