World Record Jump Scheduled Prior To 'Dega Race Dodgers Have No Waiting List For Season Tickets Logano Appears In Verizon Public Service Spot Dodgers Emphasize Attracting Younger Fans O'Donnell Discusses Competition Issues In NASCAR Monster's Impact On NASCAR Still Undetermined Redskins Fan Dale Jr. Gets Eagles-Themed Ride Stenhouse Gets Go Bowling Theme For Kansas Sources: No NASCAR Cup Midweek Races In '18 Dodgers Unveil New Play-By-Play Booth
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May 31 - Jun 1
SBD/Issue 141/Sponsorships, Advertising & Marketing
Published April 17, 2007
Struggles Could Be Costly
DODGERS: The Dodgers and Mexican airline Aeromexico have signed a multi-platform promotional agreement that includes title sponsorship of the postgame show on the Dodgers’ Spanish radio network. In addition, Aeromexico will give away trips during games, and travelers on Aeromexico flights will have the opportunity to receive discount vouchers for Dodgers tickets. Aeromexico joins Cacique, Las Palmas, Camacho’s and Los Defensores among the Hispanic-owned businesses advertising with the team (Dodgers).