NASCAR Assigns Phelps, O'Donnell To Top Posts In N.C. Joe Gibbs Racing Makes Edwards Signing Official Bristol's Spring NASCAR Date Moving To April Xfinity Set To Replace Nationwide In NASCAR Deal NASCAR Gets First look At New Safety Rule Mars Re-Ups With JGR, Kyle Busch 3M To Sponsor Jeff Gordon's No. 24 RTA Expands To Include 18 Race Organizations Sources: GM Relieved Stewart Sat Out Most Stewart-Haas Racing Sponsors Not Commenting
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SBD/Issue 141/Sponsorships, Advertising & Marketing
Published April 17, 2007
Struggles Could Be Costly
DODGERS: The Dodgers and Mexican airline Aeromexico have signed a multi-platform promotional agreement that includes title sponsorship of the postgame show on the Dodgers’ Spanish radio network. In addition, Aeromexico will give away trips during games, and travelers on Aeromexico flights will have the opportunity to receive discount vouchers for Dodgers tickets. Aeromexico joins Cacique, Las Palmas, Camacho’s and Los Defensores among the Hispanic-owned businesses advertising with the team (Dodgers).