Magic: Dodgers Not Hurting From TV Issues Dodgers Unveil Startup Incubator Venture "Rev The Vote" Targets NASCAR Fans Dodgers Start Season Off With Low Ratings FanVision Extends NASCAR Sponsorship Manfred Optimistic About Dodgers TV Impasse Denny's Inks Denny Hamlin To Deal Joe Gibbs Addresses Brain-Function Issues Of Son Dodgers' TV Issues Again Cloud Season Furniture Row Racing Looking For Primary Sponsor
Upcoming Conferences and Events
SBD/Issue 141/Sponsorships, Advertising & Marketing
Published April 17, 2007
Struggles Could Be Costly
DODGERS: The Dodgers and Mexican airline Aeromexico have signed a multi-platform promotional agreement that includes title sponsorship of the postgame show on the Dodgers’ Spanish radio network. In addition, Aeromexico will give away trips during games, and travelers on Aeromexico flights will have the opportunity to receive discount vouchers for Dodgers tickets. Aeromexico joins Cacique, Las Palmas, Camacho’s and Los Defensores among the Hispanic-owned businesses advertising with the team (Dodgers).