Darlington Launches History-Focused Campaign Dodgers Viewership Down After First Week Of Season Sprint Cup Race Avoids Final Four Conflict Dallas-Ft. Worth Set For Big Sports Weekend Minding My Business With David Strahan Weighing Impact Of SportsNet LA Carriage Issues NHMS Could Erect Lights At Fans' Request Under Armour Makes Foray Into NASCAR Dodgers Prepare For Second Season Of Puig Chevy Could Allow Rahal, Earnhardt Swap
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SBD/Issue 141/Sponsorships, Advertising & Marketing
Published April 17, 2007
Struggles Could Be Costly
DODGERS: The Dodgers and Mexican airline Aeromexico have signed a multi-platform promotional agreement that includes title sponsorship of the postgame show on the Dodgers’ Spanish radio network. In addition, Aeromexico will give away trips during games, and travelers on Aeromexico flights will have the opportunity to receive discount vouchers for Dodgers tickets. Aeromexico joins Cacique, Las Palmas, Camacho’s and Los Defensores among the Hispanic-owned businesses advertising with the team (Dodgers).