SBD/Issue 141/Sponsorships, Advertising & Marketing

HBO Examines Success Of Stephon Marbury’s Starbury One Shoes

HBO Examines Marbury’s Discount
Shoe Line At Steve & Barry’s

Knicks G Stephon Marbury and his $14.98 Starbury One shoes were examined on HBO’s “Real Sports” last night, and HBO’s Bernard Goldberg said, “Marbury dismisses critics who say this is just one big PR stunt, designed to rehabilitate his image from ball hog to Mr. Nice Guy. As for money, he says he didn’t get a penny upfront and won’t say how much he makes on each pair of shoes sold. But it’s believed to be a dollar and change.” Mavericks Owner Mark Cuban, who wore a pair of Starbury Ones at a recent game against the Knicks in N.Y., said creating the shoe was “one of the most ingenious business moves ever ... (and) it’s rare that somebody takes the initiative and takes on a business that not only might be profitable, but can change culture.” Goldberg reported Steve & Barry’s, which produces and distributes the shoes, said it has “sold millions of pairs of shoes” (HBO, 4/16). On Long Island, Shaun Powell writes Marbury’s attempt to “revolutionize the sneaker industry and his decision to look out for kids has been nothing short of a smash. The guy showed a lot of guts sticking to a cause that came straight from his soul, or rather his sole.” The shoes have been selling out in stores, and Steve & Barry’s President Andy Todd said, “That’s been our only problem. They’re sold out everywhere, coast to coast. We wish we had more product. The shoes have held up well, but the supply hasn’t. Customers are buying them too fast” (NEWSDAY, 4/17).

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug