SBD/Issue 141/Sponsorships, Advertising & MarketingPrint All
McDonald’s Looking To Update
“Nothin’ But Net” Campaign
Young To Be Cover Athlete
For EA’s “Madden NFL 08”
DON’T CURSE LT! Unlike Adams, a group of Chargers fans apparently does believe in the “Madden curse.” The fans started a Web site and MySpace page called “Save LT From Madden,” designed to keep LB LaDainian Tomlinson from landing on the cover. Their online petition drew over 1,100 signatures, which they planned to send EA (THE DAILY).
Crosby Becomes First NHLer
To Endorse Gatorade In U.S.
Spira Makes Splash At Boston
Marathon With Bright Yellow Shoes
YELLOW SUBMARINE: CNBC’s Darren Rovell noted the bright yellow Spira shoes were also worn by Jared Nyamboki and Josephat Ongeri, two “complete unknowns (who) ran away from the pack” at the start of the race. At the time, Versus announcer Larry Rawson said, “Take a look at these guys who are out front right now. ... They’re probably advertising some sponsorship.” But the Spira brand was never mentioned and they stayed out front for 1 hour, 32 minutes before dropping out. Advertising and PR author Laura Ries said of Spira, “The best thing they ever did was make these shoes bright yellow and everyone noticed them.” Krafsur: “Our goal now is to get our shoes on more and more people and to create the buzz and create the word of mouth, because we don’t have an advertising budget that can compete with our competitors.” Rovell noted Spira sued USATF last week saying that the rule banning its design violates anti-trust laws (“On The Money,” CBNC, 4/16).
HBO Examines Marbury’s Discount
Shoe Line At Steve & Barry’s
The WALL STREET JOURNAL’s Brian Steinberg examines the trend of ad agencies parting ways with their clients and writes, “Walking away from a client might seem counterintuitive. But some agencies are choosing to do just that, rather than sink more resources into accounts where it isn’t clear that either financial success or creative harmony is guaranteed.” With Converse splitting with Butler, Shine Stern & Partners, Butler CEO Greg Stern indicated that Converse “had ‘changing needs’ and was interested in using agencies for project work rather than tapping a single agency of record.” Stern: “It would not cover the cost of time of our staff” (WALL STREET JOURNAL, 4/17).
Struggles Could Be Costly
DODGERS: The Dodgers and Mexican airline Aeromexico have signed a multi-platform promotional agreement that includes title sponsorship of the postgame show on the Dodgers’ Spanish radio network. In addition, Aeromexico will give away trips during games, and travelers on Aeromexico flights will have the opportunity to receive discount vouchers for Dodgers tickets. Aeromexico joins Cacique, Las Palmas, Camacho’s and Los Defensores among the Hispanic-owned businesses advertising with the team (Dodgers).