Sprint Ad Featuring Durant Debuts Tonight Newest ESPN "30 For 30" Stars Bad Boy Pistons Pirates Sign Sponsorship With FedEx Ground Dierdorf To Call UM Football Games On Radio Swan Racing Re-Evaluating Team's Future Louisville Signs $40M Deal With Adidas Executive Transactions Herb Kohl Sells Bucks For $550M Rio Increases Budget For '16 Olympics Lexington Mayor Pushing Forward On Rupp Upgrades
SBD/Issue 141/Hot ReadsPrint All
Selling women’s sports with sex is not attracting men to games.
Beijing looks to curb certain behaviors ahead of ’08 Olympics.
The CHICAGO SUN-TIMES’ Lewis Lazare writes of the city bidding for the 2016 Olympics, “It’s a gargantuan task that will require marketing with sophistication and reach that – to be honest – is well beyond the scope of anything this city has attempted. Ever” (CHICAGO SUN-TIMES).
The LAS VEGAS REVIEW-JOURNAL’s Bill Taaffe writes, “Now that Don Imus has self-destructed … [ESPN Radio’s Colin] Cowherd could be the most controversial national voice on commercial radio” (LAS VEGAS REVIEW-JOURNAL).
- A look at AT&T’s sponsorship dispute with NASCAR.
- Some MLBers still say they need stimulants to stay sharp.
- Steroid use takes a tragic toll on young athletes.
- Jaguars players support NFL’s tougher player conduct policy.
- MLS player Steve Ralston says league attracting top talent.
- Japanese ballplayers get “fight money” after big performances.
- Op/Ed calls for boycott of ’08 Beijing Games.
- Reviewer enjoys MLB.TV Mosaic application.
- A look at the various taxes imposed on professional athletes.
- Writer runs Boston Marathon wearing Yankees gear.
- Profile of Ducks Travel Coordinator Ryan Lichtenfels.