SBD/Issue 141/Events & Attractions

NFL Provides Specific Guidelines For Super Bowl Hotels

Hotels wanting to house NFL teams and “other big shots” for a possible 2011 Super Bowl in Arlington, Texas, “must allow the league to set its own room rates and refund 15[%] of its rentals to the NFL and host committee,” according to documents to and from Grand Prairie city officials cited by Jeff Mosier of the DALLAS MORNING NEWS. Hotel room rates would be “based on the average base rate adjusted for the consumer price index.” A 10% Super Bowl premium would be added to the cost as a “bonus for the hotels,” with an additional surcharge of 15% — 10% “going to the host committee and 5[%] to the league.” The contract also gives the NFL the “right to force hotels to turn away some customers who could hold the league up to ‘ridicule, scorn, disrepute or embarrassment.’” The hotels would also have to “provide welcoming gifts for each room — not to exceed $10 –- as well as space for a Super Bowl information desk, early check-in, late check-out, discounted beverages and other ‘VIP services’” (DALLAS MORNING NEWS, 4/17).

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