NFL Marketing: Peterson Says He Turned Down Hummer Deal

Quinn Takes Part In Mini-Media Tour On Behalf Of Sprint

NFL Draft prospect RB Adrian Peterson indicated that he “had to turn down” an offer from Hummer for an endorsement deal because of scheduling conflicts, according to Jenni Carlson of the DAILY OKLAHOMAN. Peterson is promoting Sprint’s draft coverage and took part in a photo shoot for Nike, which “plans to use the photos in magazines and on a [N.Y.] billboard.” His media tour on Wednesday included stops at Fox Sports Radio, ESPN Radio and ESPN2’s “Cold Pizza” (DAILY OKLAHOMAN, 4/13). In Chicago, Teddy Greenstein writes draft prospect QB Brady Quinn — who already has endorsement deals with Nike, Hummer and EAS –- also made the media rounds Wednesday in N.Y. for Sprint. Quinn is also “blogging for Xbox and also has agreed to promote Subway.” His marketing agent, Howard Skall, said, “Last year Matt Leinart, Reggie Bush and Vince Young were all at that same level. This year, from a marketing perspective, it’s Brady and everybody else” (CHICAGO TRIBUNE, 4/13).

TROUBLE IN STORE: SPORTING NEWS’ Dennis Dillon notes at the height of suspended Titans CB Pacman Jones’ popularity during the ’06 season, “one Nashville retail outlet sold an average of 25 to 30 of his jerseys each month.” In the first three months of ’07, “it sold only one.” The store manager said, “I’ve checked with other retailers to see if we could sell our jerseys to them and they’re having as hard a time as we are” (SPORTING NEWS, 4/16 issue).