Arlington Addresses NFL’s Needs In 2011 Super Bowl Bid

City Of Arlington Addresses NFL Stipulations In 16-Page 2011 Super Bowl Bid

The city of Arlington, in its quest to land the 2011 Super Bowl, has created a 16-page document addressing the “numerous demands the NFL makes on a Super Bowl host city,” according to Andrea Ahles of the FT. WORTH STAR-TELEGRAM. The document “outlines specific ‘areas of need’ and who is responsible for meeting them.” It also “detailed a 15[%] commission that will be included in local hotel rates for each room per night. One-third of the commission would go to the NFL and the remainder would go to the host committee for operating expenses.” The bid committee “expects to have a budget of more than” $20M, if chosen. Among the league’s other demands: a “one-mile anti-ambush marketing zone around the stadium where temporary signs, inflatables and buildings wrapped with advertising banners are prohibited,” unless approved by the NFL; $1M from the host committee if this zone cannot be established; and “no charge for public security/safety services provided outside the stadium and other facilities used for NFL official events” (FT. WORTH STAR-TELEGRAM, 4/13).