May 7 SportsBusiness Journal Prepares For Media Upfront

As ad buyers enter the traditional upfront, we will look at packages that are being presented for sports programming and how networks are trying to get advertisers to buy in early across multiple platforms. What are advertisers demanding before they commit their dollars, and how are networks selling across today’s multi-platform landscape? With so many options available and the pie getting sliced thinner, who is doing the best job at positioning themselves to advertisers and staying out front during the upfront? Publishing Date: May 7. Ad Close: April 23. Materials Close: April 25. For information on advertising contact National Advertising Director Julie Tuttle at 212-500-0711 or jtuttle@sportsbusinessjournal.com.

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