SBD / Issue 135 / Sprint Nextel To Show ESPN2's Busch Race

SBD/Issue 135/Sports Media

Sprint Nextel To Show ESPN2’s Busch Race On PowerVision

Published April 5, 2007

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By Michael Smith, Staff Writer, SportsBusiness Journal

Sprint Nextel will show ESPN2’s broadcast of the NASCAR Busch Series Pepsi 300 from Nashville, on its PowerVision handsets Saturday beginning at 3:00pm. This marks the first time Sprint Nextel, the title sponsor of NASCAR’s top series, has streamed a live NASCAR race on its handsets. Sprint Nextel's broadcast will use ESPN2’s feed and include the network’s ads. Sprint Nextel also plans to broadcast ESPN2’s coverage of the Busch races on April 14 and 20. The races will appear on Sprint TV channel 24.

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