MLBAM, IMG Partner For Wireless Tiger Woods Content

By Eric Fisher, Staff Writer, SportsBusiness Journal

MLBAM Developing Wireless Content For TigerWoods.com

MLB Advanced Media has signed a partnership with IMG to develop wireless content for Tiger Woods, as well as act as the exclusive sales agent for advertising and sponsorships at TigerWoods.com, the golfer’s official site produced by IMG Media. The mobile Tiger Woods elements developed and distributed exclusively by MLBAM in the deal include a WAP site with live updates, a text program that will provide news, scores and instructional tips, a text-based sweepstakes, ringtones, photos, wallpapers, video messaging and alerts. “We’re thrilled with the partnership,” said MLBAM VP/Business Development Leslie Gittess. “Particularly with The Masters happening, there’s a lot we feel we can do here in leveraging our expertise.”