SBD / Issue 135 / Yankees Continue To Dominate Merch Sales

SBD/Issue 135/Sponsorships, Advertising & Marketing

Yankees Continue To Dominate MLB Licensed Merchandise Sales

Published April 5, 2007

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The Yankees hold a dominating 25.4% market share of MLB licensed merchandise sales, according to data from SportsOne Source. After ranking second among MLB teams in ’06, the Tigers are seventh so far this year. The following presents the top teams in terms of market share for MLB licensed merchandise sales in ‘07 through April 1 (DETROIT NEWS, 4/3).

TOP MLB TEAM MARKET SHARES FOR LICENSED MERCHANDISE SALES FOR
'07 THROUGH APRIL 1
TEAM
MARKET SHARE
Yankees
25.4%
Red Sox
8.2%
Cubs
6.7%
Cardinals
6.2%
Dodgers
5.8%
White Sox
5.7%
Tigers
5.6%
Mets
4.6%
Braves
4.3%
Phillies
3.1%

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Related Topics:

Detroit Tigers, MLB, New York Yankees, YankeeNets

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