Georgia On My Mind

With Florida, UCLA, Ohio State and Georgetown gearing up for the Final Four in Atlanta, today’s issue features several stories around March Madness. First, CBS hopes this weekend’s marquee matchups reverse the tournament’s downward ratings trend. Also, Myles Brand envisions a three-team expansion of the tourney, Ford Field eyes the attendance record when it holds the Final Four in ’09, and coaches blame predetermined game sites, TV scheduling and ticket prices for declining attendance for the women’s event.

Break Out The China
NBC to offer up to 1,000 live hours of ’08 Beijing Games coverage online.

Glowing Review
Plans unveiled for Giants-Jets stadium project.

Squeeze Play
MLB’s negotiations with InDemand for Extra Innings called extremely serious.

Soldier Of Fortune
Bears sign U.S. Cellular as latest top-level sponsor.

The No College Try
Theismann turns down ESPN’s offer to call college games.

Breaking Up Is Hard To Do?
Most observers say Swindal’s departure should not affect Yankees’ day-to-day ops.

Time For A Check Up
Bank of America extends deals with Red Sox, MLB Giants.

Government Housing
Public stadium funding the latest sports issue examined by Congress.

Fore Karat
Puma endorsers hit the links wearing gold colored shoes.