SBD/Issue 130/The Back of the Book

Nielsen Ratings Trends For NCAA Men’s, Women’s Final Fours

Ratings for the championship game of the NCAA men’s basketball tournament in recent years have been better when an ACC powerhouse is competing for the title, though the conference will not be represented in the Final Four for the second straight year. Ratings for the women’s championship game have also been down without Connecticut or Tennessee in the final; Tennessee is in the Final Four, while Connecticut is not. With the Final Four now set for both the men’s and women’s brackets, the following presents a ratings trend for the semifinals and championship games for each tournament (THE DAILY).

NCAA MEN'S BASKETBALL FINAL FOUR RATINGS TREND ON CBS
CHAMPIONSHIP GAME
YR
TEAMS
RAT.
% +/-
HHs
'06
Florida-UCLA
11.2
-25.3%
12,310,000
'05
North Carolina-Illinois
15.0
36.4%
16,441,000
'04
Connecticut-Georgia Tech
11.0
-13.4%
11,892,000
'03
Syracuse-Kansas
12.7
-15.3%
13,400,000
'02
Maryland-Indiana
15.0
-3.8%
15,777,000
'01
Duke-Arizona
15.6
10.6%
15,992,000
SEMIFINALS
 
EARLY GAME
LATE GAME
YR
TEAMS
RAT.
% +/-
TEAMS
RAT.
% +/-
'06
Florida-George Mason
9.1
-9.0%
UCLA-LSU
8.2
-24.8%
'05
Illinois-Louisville
10.0
20.5%
North Carolina-
Michigan State
10.9
3.8%
'04
Georgia Tech-
Oklahoma State
8.3
31.7%
Connecticut-Duke
10.5
32.9%
'03
Kansas-Marquette
6.3
-33.0%
Syracuse-Texas
7.9
-30.1%
'02
Indiana-Oklahoma
9.4
3.3%
Maryland-Kansas
11.3
-2.6%
'01
Arizona-Michigan State
9.1
3.4%
Duke-Maryland
11.6
13.7%

NCAA WOMEN'S BASKETBALL FINAL FOUR RATINGS TREND ON ESPN
CHAMPIONSHIP GAME
YR
TEAMS
RAT.
% +/-
HHs
'06
Maryland-Duke
3.1
19.2%
2,800,000
'05
Baylor-Michigan State
2.6
-39.5%
2,400,000
'04
Connecticut-Tennessee
4.3
22.9%
3,800,000
'03
Connecticut-Tennessee
3.5
-14.6%
3,000,000
'02
Connecticut-Oklahoma
4.1
24.2%
3,500,000
'01
Notre Dame-Purdue
3.3
-5.7%
2,700,000
SEMIFINALS
 
EARLY GAME
LATE GAME
YR
TEAMS
RAT.
% +/-
TEAMS
RAT.
% +/-
'06
Maryland-North Carolina
2.0
-9.1%
Duke-LSU
2.1
-22.2%
'05
Baylor-LSU
2.2
22.2%
Michigan State-Tennessee
2.7
-22.9%
'04
Tennessee-LSU
1.8
-21.7%
Connecticut-Minnesota
3.5
9.4%
'03
Tennessee-Duke
2.3
35.3%
Connecticut-Texas
3.2
28.0%
'02
Oklahoma-Duke
1.7
-22.7%
Connecticut-Tennessee
2.5
4.2%
'01
Purdue-
SW Missouri State
2.2
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Connecticut-Notre Dame
2.4
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