Ad It Up: Agency Drops Miller; Nike Move A “Wake-Up Call”

Ad Agency That Created “Man Laws” Campaign Drops Account With Miller Brewing

Miami-based Crispin Porter & Bogusky said that it is “resigning its Miller Brewing account based on strategic and creative differences,” according to Tom Daykin of the MILWAUKEE JOURNAL SENTINEL. The company created Miller’s “Man Laws” campaign (MILWAUKEE JOURNAL SENTINEL, 3/24).

DIGITAL DIVIDE: With Nike re-opening its running shoe account after 24 years with Wieden & Kennedy, partly due to “a dissatisfaction with the agency’s digital expertise,” the WALL STREET JOURNAL’s Suzanne Vranica cites industry execs as saying that the move “was a wake-up call to Madison Avenue.” Vranica: “The message is clear: No matter how talented an agency’s creative team or how well the client’s management likes the firm’s executives, the agency is of limited value unless it embraces digital media.” Sources said that Nike “now believes digital thinking should be at the heart of ad strategy,” and the company “needs its main ad agency to be better skilled at digital techniques” (WALL STREET JOURNAL, 3/26).