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SBD/Issue 126/Sponsorships, Advertising & Marketing
AlphaTrade Inks Four-Year Extension Of PBR Sponsorship
Published March 22, 2007
By Ross Nethery, Managing Editor, SportsBusiness Journal
The Pro Bull Riders Inc.’s one-year deal with AlphaTrade.com, which only started in December, has already been extended by four years, said PBR CEO Randy Bernard. Terms weren’t available, but a deal of this sort would typically run in the mid- to upper-seven figures over the life of the contract. AlphaTrade has found some success this year with PBR activation, including the new AlphaTrade Bull Pen, which puts two fans in a camera cage in the middle of the arena for each event. British Columbia-based AlphaTrade is also awarding bonus money of up to $200,000 in the AlphaTrade National Champion Award Program.
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The Pro Bull Riders Inc.’s one-year deal with AlphaTrade.com, which only started in December, has already been extended by four years, said PBR CEO Randy Bernard. Terms weren’t available, but a deal of this sort would typically run in the mid- to upper-seven figures over the life of the contract. AlphaTrade has found some success this year with PBR activation, including the new AlphaTrade Bull Pen, which puts two fans in a camera cage in the middle of the arena for each event. British Columbia-based AlphaTrade is also awarding bonus money of up to $200,000 in the AlphaTrade National Champion Award Program.
