Tiger Tops Lists Of Most Marketable Active, Future Athlete

In a further confirmation of Tiger Woods’ dominance on the sports marketing scene, an exclusive first-ever survey by THE DAILY names Woods the most marketable active and future athlete in North America. The survey also names Michael Jordan the most marketable retired athlete. Callaway Golf Dir of Marketing Scott White, a competitor of Nike, Woods’ sponsor, perhaps says it best: “Ten years ago everyone wanted to ‘Be Like Mike.’ Now everyone wants to be like Tiger.”

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