Page Turners: Ad Revenues And Pages For Selected Sports Mags

The following presents ad revenues and ad pages for selected sports magazines for ’07 through February. Of the selected publications, Cycle World posted the largest increase in ad revenues, up 40.1% from the year-ago period, with Golf for Women following closely, up 36.0% from ’06 (Publishers Information Bureau).

SPORTS MAGAZINE SALES THROUGH FEBRUARY ’07
	—AD DOLLARS ($M)—			—AD PAGES—
PUBLICATION	’07	’06	% +/-	’07	’06	% +/-
Sports Illustrated	$80,496,001	$76,461,703	5.3%	236.68	240.83	-1.7%
ESPN The Magazine	$20,130,266	$18,332,895	9.8%	104.39	101.49	2.9%
Golf Digest	$11,012,804	$10,203,071	7.9%	94.47	91.87	2.8%
Golf Magazine	$9,901,126	$14,251,759	-30.5%	67.46	101.18	-33.3%
Runners World	$4,195,914	$4,288,563	-2.2%	42.66	46.67	-8.6%
Golf For Women	$3,720,514	$2,735,119	36.0%	67.88	58.72	15.6%
Sporting News	$3,395,009	$3,681,685	-7.8%	58.00	67.11	-13.6%
Cycle World	$2,827,684	$2,017,742	40.1%	59.78	44.41	34.6%
Ski	$2,538,390	$3,254,970	-22.0%	42.48	57.75	-26.4%
Transworld Skateboarding	$2,249,149	$2,291,862	-1.9%	111.33	117.17	-5.0%
Transworld Snowboarding	$2,243,983	$1,917,998	17.0%	209.65	173.35	20.9%
Golf World	$2,152,958	$1,964,101	9.6%	69.21	66.85	3.5%
Skiing	$1,342,612	$1,799,558	-25.4%	25.06	36.39	-31.1%
SI For Kids	$1,150,290	$1,479,140	-22.2%	14.03	19.18	-26.9%
Transworld Motocross	$945,371	$954,241	-0.9%	87.81	86.09	2.0%
Transworld Surf	$686,770	$730,163	-5.9%	68.08	74.67	-8.8%
Ride BMX	$313,693	$396,655	-20.9%	35.33	45.08	-21.6%
TOTALS	$149,302,534	$146,761,225	1.7%	1,394.30	1,428.81	-2.4%