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SBD/Issue 120/Sports Media
Media Notes
Published March 14, 2007
ESPN named author and former N.Y. Times sports editor Le Anne Schreiber its new Ombudsman, succeeding the Washington Post’s George Solomon, who held the new position for 21 months. She will begin in early April (THE DAILY).
DESERT FOX: Fox averaged 10.5 million viewers for the NASCAR Nextel Cup UAW-DaimlerChrysler 400 from Las Vegas on Sunday, up 2% from last year’s race and 47% better than the average viewership for CBS’ NCAA men’s basketball tournament selection show from 6:00-7:00pm ET. The race started at 4:00pm ET and “spilled over into primetime Sunday,” helping the net win adults 18-49. CBS won in viewership. The race averaged a 3.9/15 in adults 18-49 from 7:00-8:06pm (HOLLYWOOD REPORTER, 3/14).
KORN BEEF: USA TODAY’s Michael Hiestand reports ESPN’s Tony Kornheiser, appearing on his Washington Post radio show Tuesday, “complained that he can’t book guests from ESPN.” In eight major markets, ESPN “protects affiliates by restricting access to its on-air talent” (USA TODAY, 3/14).
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DESERT FOX: Fox averaged 10.5 million viewers for the NASCAR Nextel Cup UAW-DaimlerChrysler 400 from Las Vegas on Sunday, up 2% from last year’s race and 47% better than the average viewership for CBS’ NCAA men’s basketball tournament selection show from 6:00-7:00pm ET. The race started at 4:00pm ET and “spilled over into primetime Sunday,” helping the net win adults 18-49. CBS won in viewership. The race averaged a 3.9/15 in adults 18-49 from 7:00-8:06pm (HOLLYWOOD REPORTER, 3/14).
KORN BEEF: USA TODAY’s Michael Hiestand reports ESPN’s Tony Kornheiser, appearing on his Washington Post radio show Tuesday, “complained that he can’t book guests from ESPN.” In eight major markets, ESPN “protects affiliates by restricting access to its on-air talent” (USA TODAY, 3/14).
