Get On The Bus: USTA Filming Campaign For U.S. Open Series

Sharapova Taking Part In USTA’s Latest Ad Campaign

The USTA is filming a new ad campaign, called “The Greatest Road Trip In Sports,” to support the U.S. Open Series. The campaign will feature Andy Roddick, Maria Sharapova, Rafael Nadal, James Blake and Venus and Serena Williams and is being filmed on a specially-designed U.S. Open Series tour bus. Ads will break nationally during NBC’s coverage of the Wimbledon finals, and will air during national programming on CBS, NBC, ESPN2 and The Tennis Channel. The USTA will also buy spots in major markets during morning and late-night programming. Print ads will appear throughout the summer in publications like USA Today, SI and the N.Y. Times. Select TV ads will incorporate the Lever 2000 sponsorship of the series (USTA). SPORTSBUSINESS JOURNAL’s Daniel Kaplan reports the campaign, via Arnold Worldwide, is valued at up to $3.5M (SBJ, 3/12 issue).