Quote of the Day
“Their wallets might be a little thin, but you will be watching this team win a Stanley Cup someplace else if you let them go. Get out the wallets and keep them in Pittsburgh.”
— Versus NHL analyst Bill Clement, appealing to politicians to keep the Penguins in the city (Versus, 3/6).
Top Stories
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While it’s a few days too early to start filling out your brackets, the timing is just right for CBS to begin touting the NCAA men’s basketball tournament. March Madness on Demand, the free online offering of games that made a successful debut last year, has already seen 250,000 fans sign up for VIP access. Also, CBS says it is 95% toward its ad sales goal, and that it is converting about 20% of its network sponsors into CSTV advertisers. Speaking of CSTV, the net will air two games this year.
CBS Readies For March Madness
Tiger’s
Lair
AT&T on as title sponsor of new PGA Tour stop in DC.
Max Factor
DEI’s Siegel doesn’t tip hand about ownership stake, but says Earnhardt Jr.
deal could be done by May.
What A
Drag
Reebok brand continues to hinder profit growth at adidas.
Team Building
Activity
Predators changing name of facility back to Nashville Arena as team searches
for new naming-rights partner.
Give ‘Em
The Boot
Fox Soccer Channel’s acquisition of Serie A rights a loss for Dave Checketts’
GolTV.
Bump Draught
Steelback Brewery inks five- year entitlement deal for Toronto Champ Car race.
Tech Support
Cincinnati Bell using new pavilion at Reds’ Great American Ball Park to showcase
products in, out of season.
Globe
Trotters
Bloggers prideful that it was their brethren who exposed Ron Borges’ plagiarism.
