NHL Partners With Warner Bros. To Promote Studio’s “300”

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The NHL and Warner Bros. are partnering on a campaign to promote the studio’s “300,” a film about Greek warriors battling a Persian army which opens nationwide on Friday. The league is supporting the release with a TV spot, co-branded merchandise, online promotions and player appearances as part of its “Quest for the Cup” initiative. The 30-second spot, via NHL Productions, is airing on NHL.com, in arenas, and during game broadcasts on NBC, Versus and TSN. In addition, NHL clubs will run various fan giveaways, including T-shirts featuring the “Quest for the Cup” and “300” logos and passes to see the film. Former and current NHLers attended last night’s L.A. premiere of the film, accompanied by the Stanley Cup. William Morris Agency represented the NHL in the deal (THE DAILY).