SBD/Issue 99/Facilities & Venues

Chiefs Selling Naming Rights To Arrowhead Stadium

The Chiefs have started the process of selling naming rights to Arrowhead Stadium, a “benefit of their latest lease negotiations with Jackson County,” according to Adam Teicher of the K.C. STAR. Chiefs Senior VP/Administration Bill Newman indicated that “Arrowhead” will continue to be “at least part of” the stadium’s new name. Newman said of maintaining “Arrowhead” as part of the name, “The sponsor will be as sensitive to that as we are.” Ken Spain, an attorney who represented the Chiefs during lease negotiations with Jackson County, said that the lease “did not require the team to keep the name ‘Arrowhead’ in any form.” Spain: “That’s at the discretion of the Chiefs.” Newman said that the team is also “looking at selling the naming rights to other areas, including their Truman Sports Complex practice facility, any party zones that might be included in a renovated stadium and the various stadium entrances.” Newman: “We have to find new sources of revenue. We are the fifth-smallest market in the NFL. We have to be able to remain competitive with the other teams. We can’t let the size of our market be a competitive disadvantage for us.” Teicher noted the Chiefs “would control all the revenue from any deal or deals to rename the stadium or any parts of it” (K.C. STAR, 2/10).

Chiefs Beginning Process Of Selling Naming Rights To Arrowhead Stadium

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