Twins See Increase In Sales Of New Brat Despite Price Jump

A recent review of the Twins’ concession sales for ’06, conducted by Centerplate Concessions, “showed that Twins fans will pay more for bratwursts if they are convinced they’re buying a better product,” according to Paul Levy of the Minneapolis STAR TRIBUNE. While the team’s attendance rose by 23% in ’06, concession sales increased by 35%. After the ’05 season, the Twins, “disappointed by brat sales,” asked sponsor Klements “to develop a larger, tastier grilled bratwurst, served directly off the grill.” The price increased from $4.25 to $4.75, but sales “nearly doubled” from 55,351 in ’05 to 92,045 in ’06. Fans last season spent the most on concessions on Tuesday nights (an average of $8.31) and the least on Wednesdays (an average of $6.62), but those figures “are misleading ... because they don’t account for discounts such as ‘dollar dog’ nights or promotions.” The following presents the percentage of Twins concession sales in various categories (STAR TRIBUNE, 2/26).

CATEGORY	% OF SALES
Beer (draft and bottled)	32.96%
Soda	21.84%
Hot dogs/sausages	16.53%
Ice cream	5.45%
Snacks	4.41%
Nachos	4.14%