SBD/Issue 107/Sports Media

Final Nielsen Ratings For Recent Sports Events

The following lists final Nielsen ratings for recent sports events (THE DAILY).

SHOW
DATE
NET
TIME
RAT/SHR
"Inside College Basketball"
2/17
ABC
3:00-3:30pm
0.6/1
NCAA: Men's Basketball: (regional)
2/17
ABC
3:30-6:02pm
1.4/3
Jeep King of the Mountain World
Pro Snowboard Championships
2/17
CBS
12:00-1:00pm
0.8/2
NCAA: Men's Basketball: (regional)
2/17
CBS
1:00-3:14pm
1.4/4
Golf: PGA Tour: Nissan Open: Third Round
2/17
CBS
3:14-6:00pm
2.3/6
Skiing: FIS Alpine World
Championships (taped)
2/17
NBC
2:30-4:00pm
0.7/2
Golf: Champions Tour: Outback Steakhouse
Pro-Am: Second Round
2/17
NBC
4:00-6:00pm
0.7/2
Hormel's U.S. Figure Skating Spectacular
2/18
ABC
4:00-6:00pm
1.5/3
Jeep King of the Mountain World
Pro Ski Championships
2/18
CBS
12:00-1:00pm
1.0/3
NCAA: Men's Basketball: (regional)
2/18
CBS
1:00-3:19pm
2.0/5
Golf: PGA Tour: Nissan Open: Final Round
2/18
CBS
3:19-7:27pm
3.4/7
"Chasing Sunday: The Race to the Cup"
2/18
Fox
1:00-2:00pm
2.3/6
Daytona 500 Pre-Race
2/18
Fox
2:00-3:31pm
6.9/16
NASCAR Nextel Cup: Daytona 500
2/18
Fox
3:31-7:12pm
10.1/20
Daytona 500 Winner's Circle
2/18
Fox
7:12-7:20pm
8.9/16
Jeep World of Adventure Sports (taped)
2/18
NBC
12:30-1:30pm
0.7/2
Golf: Champions Tour: Outback Steakhouse
Pro-Am: Final Round
2/18
NBC
1:30-3:35pm
0.9/2
NHL: (regional)
2/18
NBC
3:35-6:02pm
0.9/2

SHOW
DATE
NET
U.S. AREA
COV. AREA
000s
NCAA Men's Basketball: Texas-Texas A&M
2/5
ESPN
1.1
1.3
1,224
NCAA Men's Basketball: North Carolina-Duke
2/7
ESPN
1.4
1.7
1,594
NBA: Lakers-Pistons
2/8
TNT
1.1
1.3
1,172
"Inside the NBA"
2/8
TNT
0.9
1.1
1,036
NBA: Bulls-Warriors
2/9
ESPN
1.0
1.2
1,063
NBA: Heat Cavaliers
2/9
ESPN
0.9
1.1
976
NCAA Men's Basketball: Florida-Kentucky
2/10
ESPN
1.5
1.8
1,689
NASCAR RaceDay (Budweiser Shootout)
2/10
SPEED
0.8
1.3
913
ARCA RE/MAX Series: ARCA 200 at Daytona
2/10
SPEED
0.8
1.3
883
NBA: Bulls-Suns
2/11
ESPN
0.9
1.1
1,005

BUSCH LEAGUE: ESPN2 earned a 2.4 final Nielsen cable rating and averaged 2.2 million HHs for last Saturday’s Busch Series Orbitz 300, down 38% and 24%, respectively, from a 3.3 rating and 2.9 million HHs for TNT’s coverage last year. The Orbitz 300 was the most-viewed auto racing telecast in the history of ESPN2, and its seventh most-viewed telecast overall. The race drew a larger HH number than any ESPN2 program in ’06. ESPN.com had 76 million page views over the weekend, an increase of 26% over last year (THE DAILY).

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