SBD/Issue 107/Sports Media

Blog Hound: Sunoco Shows Displeasure With Shell

With officials at Sunoco, the official fuel of NASCAR, upset over the Shell logo on Kevin Harvick’s fire suit at Daytona last weekend, several bloggers are placing the blame on NASCAR’s sponsorship rules.

Our Book of Scrap
Posted By: Scrap
“This is just like NASCAR though. They try to squeeze every dollar out of its sponsors by making every little niche market a potential ‘Official Whatever of NASCAR’ and it creates issues like this.”
The Catfish Show NASCAR Blog
Posted By: thecatfishshow
“Sometimes, I think NASCAR hates money. This is nothing except Sunoco having a hissy fit about a more successful company sponsoring an elite team. My opinion on sponsorships is well-known by now - the more, the better, no matter if it is ‘competition’ or not.”
NASCAR Ranting and Raving Blog
Posted By: 4ever3
“Can you imagine the state that RCR would be in if Cingular/AT&T and Shell/Pennzoil both pull their sponsorships due to the non-competition clauses NASCAR has with their series’ sponsors?”
The Pit Stop
Posted By:Bob Ellis
This is getting out of hand. What makes it worse is that it is affecting the same team yet again. NASCAR has made their own bed and now they have to lay in it. It is a shame that they are taking some of their race teams with them.
Red Rocket Blog
Posted By:Tom
“Harvick and Shell-Pennzoil may have won the Super Bowl of Motorsports, but who is going to be the real winner down the track? Is NASCAR going to throw the corporate caution, or are they going to let the brands race to the checker?”

Do you have a blog post that our readers would find interesting? Please forward your submission to bloghound@sportsbusinessdaily.com.

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Related Topics:

AT&T, NASCAR, Pennzoil, Media

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