SBD / Issue 107 / K-Swiss Inks Deal With Anna Kournikova

SBD/Issue 107/Sponsorships, Advertising & Marketing

K-Swiss Signs Anna Kournikova As Brand Spokesperson

Published February 23, 2007

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K-Swiss has signed former WTAer Anna Kournikova as the brand’s new spokesperson. Kournikova will appear in two TV spots, the first beginning in March. Additionally, she will make personal appearances for the brand and wear K-Swiss shoes and apparel for all of her team and charity tennis appearances. Kournikova’s adidas deal expired at the end of ’06 (THE DAILY).

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