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SBD/Issue 103/The Back of the Book
ESPN Sports Poll: Interest In Daytona 500
Published February 16, 2007
The ESPN Sports Poll, a service of TNS Sport, asks all sports fans, aged 12+, how interested they are in the Daytona 500. Those that are at least a little bit interested are then asked to name who they think is the biggest advertiser during the Daytona 500. The following are interest levels in last year’s Daytona 500 among sports fans, NASCAR fans and avid fans. Also provided is the top five perceived advertisers (ESPN Sports Poll).
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INTEREST IN LAST YEAR'S DAYTONA 500 |
|||
| LEVEL OF INTEREST |
SPORTS FANS |
NASCAR FANS |
AVID NASCAR FANS |
|---|---|---|---|
N=572 |
N=265 |
N=109 |
|
Not at all interested |
55.1% |
22.9% |
9.1% |
A little bit interested |
9.1% |
10.8% |
5.4% |
Somewhat interested |
15.7% |
24.1% |
17.3% |
Very Interested |
20.2% |
42.1% |
68.2% |
Total Interest |
45.0% |
77.0% |
90.9% |
BIGGEST PERCEIVED ADVERTISER OF THE DAYTONA 500 |
||
| RANK |
ADVERTISER |
N=136 |
|---|---|---|
1 |
Anheuser-Busch |
31.1% |
2 |
Nextel |
20.3% |
3 |
Chevrolet |
5.5% |
4 |
Coca-Cola |
5.5% |
5 |
Wrangler |
4.8% |
