SBD/Issue 103/The Back of the Book

ESPN Sports Poll: Interest In Daytona 500

The ESPN Sports Poll, a service of TNS Sport, asks all sports fans, aged 12+, how interested they are in the Daytona 500. Those that are at least a little bit interested are then asked to name who they think is the biggest advertiser during the Daytona 500. The following are interest levels in last year’s Daytona 500 among sports fans, NASCAR fans and avid fans. Also provided is the top five perceived advertisers (ESPN Sports Poll).

INTEREST IN LAST YEAR'S DAYTONA 500
LEVEL OF INTEREST
SPORTS FANS
NASCAR FANS
AVID NASCAR FANS
N=572
N=265
N=109
Not at all interested
55.1%
22.9%
9.1%
A little bit interested
9.1%
10.8%
5.4%
Somewhat interested
15.7%
24.1%
17.3%
Very Interested
20.2%
42.1%
68.2%
Total Interest
45.0%
77.0%
90.9%

BIGGEST PERCEIVED ADVERTISER OF THE DAYTONA 500
RANK
ADVERTISER
N=136
1
Anheuser-Busch
31.1%
2
Nextel
20.3%
3
Chevrolet
5.5%
4
Coca-Cola
5.5%
5
Wrangler
4.8%

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