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ESPN Sports Poll: Interest In Daytona 500
The ESPN Sports Poll, a service of TNS Sport, asks all sports fans, aged 12+, how interested they are in the Daytona 500. Those that are at least a little bit interested are then asked to name who they think is the biggest advertiser during the Daytona 500. The following are interest levels in last year’s Daytona 500 among sports fans, NASCAR fans and avid fans. Also provided is the top five perceived advertisers (ESPN Sports Poll).
INTEREST IN LAST YEAR'S DAYTONA 500LEVEL OF INTERESTSPORTS FANSNASCAR FANSAVID NASCAR FANSN=572N=265N=109Not at all interested55.1%22.9%9.1%A little bit interested9.1%10.8%5.4%Somewhat interested15.7%24.1%17.3%Very Interested20.2%42.1%68.2%Total Interest45.0%77.0%90.9%
BIGGEST PERCEIVED ADVERTISER OF THE DAYTONA 500RANKADVERTISERN=1361Anheuser-Busch31.1%2Nextel20.3%3Chevrolet5.5%4Coca-Cola5.5%5Wrangler4.8%
