SBD/Issue 103/The Back of the Book

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  • ESPN Sports Poll: Interest In Daytona 500

    The ESPN Sports Poll, a service of TNS Sport, asks all sports fans, aged 12+, how interested they are in the Daytona 500. Those that are at least a little bit interested are then asked to name who they think is the biggest advertiser during the Daytona 500. The following are interest levels in last year’s Daytona 500 among sports fans, NASCAR fans and avid fans. Also provided is the top five perceived advertisers (ESPN Sports Poll).

    INTEREST IN LAST YEAR'S DAYTONA 500
    LEVEL OF INTEREST
    SPORTS FANS
    NASCAR FANS
    AVID NASCAR FANS
    N=572
    N=265
    N=109
    Not at all interested
    55.1%
    22.9%
    9.1%
    A little bit interested
    9.1%
    10.8%
    5.4%
    Somewhat interested
    15.7%
    24.1%
    17.3%
    Very Interested
    20.2%
    42.1%
    68.2%
    Total Interest
    45.0%
    77.0%
    90.9%

    BIGGEST PERCEIVED ADVERTISER OF THE DAYTONA 500
    RANK
    ADVERTISER
    N=136
    1
    Anheuser-Busch
    31.1%
    2
    Nextel
    20.3%
    3
    Chevrolet
    5.5%
    4
    Coca-Cola
    5.5%
    5
    Wrangler
    4.8%

    Print | Tags: ESPN Sports Poll, NASCAR, The Back of the Book
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