SBD/Issue 103/Sports & SocietyPrint All
CBA Team, Bald Guyz Cut Ties With
Hardaway Following Anti-Gay Comments
REMOVED FROM CBA JOB: Trinity Sports & Entertainment CEO Demetrius Ford said Hardaway has been removed, effective immediately, from his role as Chief Basketball Operations Advisor of the CBA Indiana Alley Cats. CBA Dir of Basketball Operations Dennis Truax said in a statement, “The CBA does not in any way condone or endorse the hateful comments made by Mr. Hardaway. ... [His] comments were unfortunate, hateful and are not the views of the CBA or any of its member teams” (THE DAILY).
BUSINESS INTERESTS AFFECTED: In Miami, Jackson & Rothaus report Hardaway has been dropped as a spokesperson of Bald Guyz, a company that makes grooming products. Bald Guyz CEO Howard Brauner said the company “does not discriminate based on lifestyle choice, color, education, financial resources, religion, physical capabilities or in any other way.” Hardaway was the first former pro athlete to endorse the company. Meanwhile, Jackson & Rothaus note over 20 people called Tim Hardaway’s U.S. 1 Car Wash in Miami to complain, but “customer flow had not dropped.” The manager of Tim Hardaway’s House of Wings in Coconut Grove did not comment (MIAMI HERALD, 2/16).