Sports Innovation Lab Signs Launch Customers Longtime NBCA Exec Dir Michael Goldberg Dies Executive Transactions Names In The News Kraft Profile Examines Goodell Relationship Miami Herald's Edwin Pope Passes Away LaMarcus Aldridge Sells California Home Weekend Plans With CareerBuilder's Nick Raffaele Executive Transactions Names In The News
SBD/Issue 103/Sports Industrialists
Newsmakers: NASCAR Gets Pub For The Right And Wrong Reasons
Published February 16, 2007
WIN: LAS VEGAS ACTIVATION — So far, so good for Sin City. But the weekend remains to be played out. We do give major props to the week-long sponsor activation in the city, with adidas’ huge spreads touting “Impossible is Nothing” overtaking the facades of the MGM Grand and the Luxor. And the giant jerseys are a nice touch. T-Mobile also gets points for its Sidekick 3 D-WADE activation and presence.
LOSE: TIM HARDAWAY — Do we really need to explain?
DRAW: NASCAR — On the eve of its biggest race, NASCAR gets plenty of press time, as the series is full of fresh storylines, drama and personalities. The trouble is, too much of the coverage is filled with words like “cheating,” “suspensions,” “infractions” and “fines.”