NFL Announces Changes To Executive Structure A-B InBev Makes Changes To Sports Marketing Executive Transactions Names In The News 2017 Forty Under 40 Awards Banquet & Ceremony Disney Chair & CEO Bob Iger Extends Contract Coca-Cola's Marcos De Quintos Leaving Company ESPN Films Promotes Geist, Inks Edelman Deal Weekend Plans With Rockets GM Daryl Morey Genie Bouchard Buys Big On South Beach
SBD/Issue 103/Sports Industrialists
Newsmakers: NASCAR Gets Pub For The Right And Wrong Reasons
Published February 16, 2007
WIN: LAS VEGAS ACTIVATION — So far, so good for Sin City. But the weekend remains to be played out. We do give major props to the week-long sponsor activation in the city, with adidas’ huge spreads touting “Impossible is Nothing” overtaking the facades of the MGM Grand and the Luxor. And the giant jerseys are a nice touch. T-Mobile also gets points for its Sidekick 3 D-WADE activation and presence.
LOSE: TIM HARDAWAY — Do we really need to explain?
DRAW: NASCAR — On the eve of its biggest race, NASCAR gets plenty of press time, as the series is full of fresh storylines, drama and personalities. The trouble is, too much of the coverage is filled with words like “cheating,” “suspensions,” “infractions” and “fines.”