SBD/Issue 103/Sports Industrialists

Executive Transactions

New NBC Universal President & CEO JEFF ZUCKER has realigned TV and digital operations. NBC Universal West Coast TV President MARC GRABOFF adds “all aspects of NBC’s entertainment division, the television studio and the marketing division.” Digital Media & Market Development President BETH COMSTOCK has shifted to the new role of Integrated Media President, where she will “extend her oversight to advertising sales.” President of Cable Entertainment, Digital Content & Cross-Network Strategy JEFF GASPIN is now President of Cable & Digital Content (HOLLYWOOD REPORTER, 2/16).

EXECS: Nike promoted VP/U.S. Sales DAVID HEATH to VP/Global Sales and PAT ZEEDICK, GM of Equipment & Women’s Fitness in Europe, to GM of Equipment (Nike).... LSU AD SKIP BERTMAN signed a three-year extension, under which he will serve one more year as AD before retiring and assuming the title of AD Emeritus for the final two years (Baton Rouge ADVOCATE, 2/16)....FSN Pittsburgh named SHAWN MCCLINTOCK Exec Producer (FSN).

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