A-B Departs As Team USA Sponsor MLS Wraps Up Media/Marketing Tour MLB Continues Collaboration With Mayors Ganassi Lands Credit One As Sponsor NAPA To Sponsor Rossi's IndyCar Ride Price Chopper To Sponsor Royals Under Armour Signs Fournette As Endorser TD Ameritrade Not Returning As USOC Sponsor Warriors Hold Lavish Arena Groundbreaking Bell, Zenkel Among NBC Sports Promotions
SBD/Issue 103/Sports IndustrialistsPrint All
THE DAILY each Friday offers our take on the performances over the past week of some people and entities in sports business. Here are this week’s newsmakers.
WIN: LAS VEGAS ACTIVATION — So far, so good for Sin City. But the weekend remains to be played out. We do give major props to the week-long sponsor activation in the city, with adidas’ huge spreads touting “Impossible is Nothing” overtaking the facades of the MGM Grand and the Luxor. And the giant jerseys are a nice touch. T-Mobile also gets points for its Sidekick 3 D-WADE activation and presence.
LOSE: TIM HARDAWAY — Do we really need to explain?
DRAW: NASCAR — On the eve of its biggest race, NASCAR gets plenty of press time, as the series is full of fresh storylines, drama and personalities. The trouble is, too much of the coverage is filled with words like “cheating,” “suspensions,” “infractions” and “fines.”
New NBC Universal President & CEO JEFF ZUCKER has realigned TV and digital operations. NBC Universal West Coast TV President MARC GRABOFF adds “all aspects of NBC’s entertainment division, the television studio and the marketing division.” Digital Media & Market Development President BETH COMSTOCK has shifted to the new role of Integrated Media President, where she will “extend her oversight to advertising sales.” President of Cable Entertainment, Digital Content & Cross-Network Strategy JEFF GASPIN is now President of Cable & Digital Content (HOLLYWOOD REPORTER, 2/16).
EXECS: Nike promoted VP/U.S. Sales DAVID HEATH to VP/Global Sales and PAT ZEEDICK, GM of Equipment & Women’s Fitness in Europe, to GM of Equipment (Nike).... LSU AD SKIP BERTMAN signed a three-year extension, under which he will serve one more year as AD before retiring and assuming the title of AD Emeritus for the final two years (Baton Rouge ADVOCATE, 2/16)....FSN Pittsburgh named SHAWN MCCLINTOCK Exec Producer (FSN).
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Swindal Arrested On
Suspicion Of DUI
STOP PAY: Since the resignation of NJSEA CEO GEORGE ZOFFINGER this month over a conflict of interest related to his son working for the NJSEA’s law firm, authority lawyers “have been combing through the state's ethics rules to try to prevent other commissioners from voting on anything that might put them in conflict.” The NJSEA has decided “not to pay any of its bills until members are certain they won’t run afoul of conflict-of-interest rules” (Newark STAR-LEDGER, 2/16).
NAMES: Mets Owner FRED WILPON donated $12M to the Univ. of Michigan, which will name its baseball/softball complex after the alumnus (NEWSDAY, 2/16)....BETSY NAGELSEN MCCORMACK, the widow of late IMG Founder MARK MCCORMACK, is asking nearly $13M for her home in Windermere, Florida (WALL STREET JOURNAL, 2/16)....A Ravens preseason scrimmage in early August “apparently sacked Baltimore’s chance to land” a date on THE POLICE’s reunion tour (Baltimore SUN, 2/16).
BOOK SHELF: NEWSDAY’s Neil Best writes “TRIUMPH,” a book by ESPN’s JEREMY SCHAAP about JESSE OWENS competing in the ’36 Olympics, “gets off to a slow start,” but it is a “revealing account of perhaps the most politically and racially charged event in sports history” (NEWSDAY, 2/16)....NEW YORK magazine’s Sam Anderson writes MARK KRIEGEL’s book, “PISTOL: THE LIFE OF PETE MARAVICH,” “skillfully pulls off the balancing act required of good sports biography. It plays large historical forces (segregation, the rise of televised sports) against the individual magic of its subject” (NEW YORK, 2/19 issue).