SBD/Issue 103/Sponsorships, Advertising & Marketing

Marketplace Round-Up

With reports the CFL may sell the naming rights to the Grey Cup, acting CFL Commissioner Gene Dunn said, “The CFL regularly reviews the value of its assets and for many years has discussed the value of entitling the Grey Cup. At this point, the league has not progressed beyond the discussion stage and will continue to monitor the growing value of entitling events” (CFL).

MISSING THE TARGET: Tiger Woods Foundation President Greg McLaughlin denied a report that Woods skipped this weekend’s PGA Tour Nissan Open “because he wanted to move his tournament, the Target World Challenge, from December to November in a battle with” PGA Tour Commissioner Tim Finchem. The London Daily Mail reported a potential date change was “causing friction” between Woods and Finchem, and Woods skipped both the Nissan and the Mercedes-Benz Championship in response (L.A. DAILY NEWS, 2/16).

SOX IT TO ME: ESPN.com’s Jayson Stark reported the Red Sox ordered just 288 of each of four different T-shirts featuring P Daisuke Matsuzaka for its Spring Training team store. A week after they arrived, one style “was sold out completely” and the other styles were available only in XXL. Red Sox Merchandising Manager Doreen Arsenault said, “If I’d known there would be this much excitement about him, I’d have ordered 1,000 to start with, of each one” (ESPN.com, 2/15)....The Red Sox’ deal with Japan-based Funai Electric Co., in which the company will have placement on the backdrops where Matsuzaka and P Hideki Okajima conduct interviews, “will earn the club about $900,000 this season” (BOSTON HERALD, 2/16).

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