Sprint Ad Featuring Durant Debuts Tonight Newest ESPN "30 For 30" Stars Bad Boy Pistons Pirates Sign Sponsorship With FedEx Ground Dierdorf To Call UM Football Games On Radio Swan Racing Re-Evaluating Team's Future Louisville Signs $40M Deal With Adidas Executive Transactions Herb Kohl Sells Bucks For $550M Rio Increases Budget For '16 Olympics Lexington Mayor Pushing Forward On Rupp Upgrades
SBD/Issue 103/Sponsorships, Advertising & MarketingPrint All
NFLPA’s Upshaw Denies
Retirees’ Claims In Lawsuit
SEEKING REPAYMENT: Adderley said that he had “never been sent royalties” for a deal allowing his name to be included on a line of Reebok apparel. But Upshaw noted that Reebok had “decided not to use Adderley and, therefore, no money was due him.” NFLPA outside counsel Jeffrey Kessler said that Parrish “never signed the group licensing agreement and so was not due royalties from Players Inc. licensing deals.” Parrish noted that some video games feature past NFL players’ likeness without using their names, and Ronald Katz, attorney for the retired players, argued that even if names of past players are not displayed, Players Inc. “behaves in the marketplace as if it represents all former players” (N.Y. TIMES, 2/16).
With reports the CFL may sell the naming rights to the Grey Cup, acting CFL Commissioner Gene Dunn said, “The CFL regularly reviews the value of its assets and for many years has discussed the value of entitling the Grey Cup. At this point, the league has not progressed beyond the discussion stage and will continue to monitor the growing value of entitling events” (CFL).
MISSING THE TARGET: Tiger Woods Foundation President Greg McLaughlin denied a report that Woods skipped this weekend’s PGA Tour Nissan Open “because he wanted to move his tournament, the Target World Challenge, from December to November in a battle with” PGA Tour Commissioner Tim Finchem. The London Daily Mail reported a potential date change was “causing friction” between Woods and Finchem, and Woods skipped both the Nissan and the Mercedes-Benz Championship in response (L.A. DAILY NEWS, 2/16).
SOX IT TO ME: ESPN.com’s Jayson Stark reported the Red Sox ordered just 288 of each of four different T-shirts featuring P Daisuke Matsuzaka for its Spring Training team store. A week after they arrived, one style “was sold out completely” and the other styles were available only in XXL. Red Sox Merchandising Manager Doreen Arsenault said, “If I’d known there would be this much excitement about him, I’d have ordered 1,000 to start with, of each one” (ESPN.com, 2/15)....The Red Sox’ deal with Japan-based Funai Electric Co., in which the company will have placement on the backdrops where Matsuzaka and P Hideki Okajima conduct interviews, “will earn the club about $900,000 this season” (BOSTON HERALD, 2/16).