NASCAR Hires Brent Dewar As COO Mohr Roasts Patrick, Others At NASCAR Banquet 'Dega To Remove Allison Grandstand France Trying To Improve NASCAR Product MMF: Ways To Attract A New Audience Rick Allen Named NBC's Lead NASCAR Voice MMF: Compelling Digital Content A Necessity NBC Adds Jeff Burton As NASCAR Analyst MMF: Johnson Reflects On Early Days Of His Brand Exposure Value Up For Jimmie Johnson
SBD/Issue 103/NASCAR Season Preview
Wheels & Deals
Published February 16, 2007
|UPS Re-Ups NASCAR Deal Through 2011|
PROMOS: Fathead has added Dale Earnhardt and Dale Earnhardt Jr. to its ’07 NASCAR product line. Earnhardt will be part of the Legends Series, while Earnhardt Jr. will be one of five active drivers produced (Fathead)....A cutout of driver Kevin Harvick featuring his voice recording appears in select Shell stores to promote the No. 29 Shell-Pennzoil car’s merchandise, including apparel exclusive to Shell locations. POP materials include a Limited Edition Shell Racing Gift Card, which features an image of the No. 29 car (Shell)....Alltel is running the “My Circle 500” sweepstakes a text-to-win promo that will give ten finalists the chance to take ten friends on an all-expenses-paid trip to Charlotte on May 24-27 where they will meet the No. 12 Alltel team, visit Penske Racing’s shop and compete in a go-kart and pit crew challenge (THE DAILY)....Daytonabrands Inc. launched several new automotive products this week and will air ads on Sirius’ NASCAR and ESPN Radio channels during Sunday’s Daytona 500 (Daytonabrands).
NOTES: Michael Waltrip Racing has partnered with PPI Motorsports Owner Cal Wells for ownership of the No. 00 Nextel Cup car driven by David Reutimann. The team will be called Waltrip-PPI Racing, with Waltrip serving as Managing Partner (NASCAR SCENE, 2/15 issue)....Chip Ganassi Racing is looking to replace sponsor Lone Star on the No. 40 Nextel Cup car driven by David Stremme. Team co-Owner Felix Sabates said that the arrangement “ended following a buyout of Lone Star” by another company (NASCAR SCENE, 2/15 issue)....Front Row Motorsports has reached deals with primary sponsor Detoxify and associate sponsor Makoto Ginger Dressing for the No. 34 Dodge driven by Kevin Lepage in Sunday’s Daytona 500 (Front Row)....Garmin Int’l will be an associate sponsor of Haas CNC Racing’s No. 66 Best Buy car driven by Jeff Green in the ’07 Nextel Cup Series. The Best Buy Fun Zone Technology truck, which appears on-site at races, will feature an interactive Garmin kiosk (Garmin)....Klondike will be an official sponsor of Evernham Motorsports’ No. 9 Dodge during the ’07 Busch season. The brand will release a “NASCAR bar” featuring Kasey Kahne on the package and will run an on-pack sweepstakes, as well as NASCAR-themed TV ads (Klondike).