SBD/Issue 103/NASCAR Season Preview

NASCAR Preparing To Open ’07 Season With Daytona 500

With the NASCAR season opening this weekend with the Daytona 500, THE DAILY presents part two of our season preview, including a look at advertisers’ creatives running around the race, a Q&A with JR Motorsports VP/Marketing & Brand Development Thayer Lavielle, the conclusion of our media roundtable and a look at Red Bull’s entry into the sport. See yesterday’s issue for interviews with DEI President of Global Operations Max Siegel and Toyota National Motorsports Manager Les Unger and more.

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NASCAR, Toyota

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