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Daytona 500 TV Ad Revenue Continues To Rise
Published February 16, 2007
Over the past five years, TV ad revenue for the Daytona 500 has increased 17% per year on average, while the cost of a 30-second spot has increased by an average of 11% per year. The following presents a five-year ad revenue trend for the Daytona 500, as well as a five-year trend on top advertisers during the race (Nielsen Monitor-Plus).
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|
DAYTONA 500 FIVE-YEAR AD REVENUE TREND
|
|||||
|
YEAR
|
NET
|
TOTAL ADS
|
TOTAL PROMOS
|
COST OF 30-SECOND SPOT
|
TOTAL
|
|---|---|---|---|---|---|
|
'06
|
NBC
|
92
|
18
|
$450,000
|
$42,300,000
|
|
'05
|
Fox
|
96
|
11
|
$385,000
|
$36,767,500
|
|
'04
|
NBC
|
91
|
10
|
$370,000
|
$33,300,000
|
|
'03^
|
Fox
|
65
|
1
|
$325,000
|
$20,529,200
|
|
'02
|
NBC
|
88
|
10
|
$275,000
|
$24,383,300
|
|
'01
|
Fox
|
82
|
16
|
$275,000
|
$22,000,000
|
| ^ = Race shortened due to rain delay. | |||||
|
DAYTONA 500 TOP ADVERTISERS TREND
|
|||||||
|
ADVERTISER
|
# OF BRANDS
|
'06
|
'05
|
'04
|
'03^
|
'02
|
'01
|
|---|---|---|---|---|---|---|---|
|
Anheuser-Busch
|
5
|
$17,310,000
|
$3,080,000
|
$3,330,000
|
$2,275,000
|
$2,200,000
|
$1,925,000
|
|
GM
|
10
|
$11,675,000
|
$1,925,000
|
$1,850,000
|
$1,625,000
|
$1,650,000
|
$1,925,000
|
|
Sprint Nextel
|
7
|
$8,040,000
|
$1,925,000
|
$2,590,000
|
-----
|
$550,000
|
$275,000
|
|
NASCAR
|
6
|
$7,285,000
|
$1,925,000
|
$1,110,000
|
$542,000
|
$1,008,000
|
-----
|
|
Ford
|
11
|
$7,715,000
|
$1,540,000
|
$1,850,000
|
$975,000
|
$1,100,000
|
-----
|
|
Coca-Cola
|
2
|
$7,225,000
|
$770,000
|
$1,480,000
|
$975,000
|
$1,100,000
|
$1,100,000
|
|
Pepsi
|
6
|
$5,205,000
|
$770,000
|
$1,110,000
|
$975,000
|
$550,000
|
-----
|
| ^ = Race shortened due to rain delay. | |||||||
