SBD/Issue 103/NASCAR Season Preview

Blog Hound: NASCAR’s Cheating Scandal Dominating Blog Banter

In the wake of NASCAR handing down penalties for cheating this week in Daytona, bloggers are talking about the ramifications it may have on the league, teams and sponsors.

Inside Track
Posted By: Greg M.
“No one likes to be associated with a cheater. After this incident, would anyone risk having their sponsors and partners look at them the way that Toyota and the media are looking at Michael Waltrip right now?”
Karen’s Public Relations Blog
Posted By: Karen
“NASCAR has their hands full in this situation, but what they need to do now is get all of the facts, do a thorough investigation, and communicate it effectively to their fans, media, and sponsors in a timely manner.”
Fan IQ Blog
Posted By: CriticalFanatic
“Surely there were an equal amount of drivers or more sliding past the rules last year. Is NASCAR cracking down because the sport in now under the grand stage and microscrope?”
Wogan on Sports
Posted By:Jim Wogan
“While most professional sports shy away from controversy, NASCAR has created some during the biggest week of the season. Their PR brilliance is unmatched. They look like saints, and they’re getting gobs of attention for it.”
rogerd’s notebook
Posted By:Roger Dooley
“Toyota is finding out a lot can go wrong. In some ways, this scandal is actually worse than a typical after hours night club altercation - it directly involves the sponsor’s products.”
The Frontstretch
Posted By:Amy Henderson
“Only time will tell if the punishments will serve as the deterrent they’re meant to be. In the meantime, the teams involved this week are now at a distinct disadvantage.”

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NASCAR, Toyota

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