SBD/Issue 103/Hot Reads

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Friday, February 16, 2007

The Amgen Tour of California attracting fans and sport’s top riders.

Q&A with NBC’s Tiki Barber.

The TORONTO STAR’s Dave Perkins writes of title sponsorships in sports, “You can put up all the signs you want and instruct the TV shills to tongue-twist the corporate name into every sentence, but you can’t fool the fans” (TORONTO STAR).


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