“Notre Dame football has fans that pull for them and people watching that hope they get their butts kicked. If Toyota develops that kind of following where the fans come to the racetrack to pull for their drivers and against them, that’s another reason to give a crap about NASCAR.”

— Charlotte Observer NASCAR writer David Poole, on Toyota’s entry into the Nextel Cup Series (THE DAILY).

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NASCAR’s season officially begins under a cloud of sanctions, fines and accusations of cheating, but Sunday’s Daytona 500 also offers a chance for companies to launch new ads around the sport. Meanwhile, research shows the cost of advertising around NASCAR’s premier race has increased 11% in five years; JR Motorsports' Thayer Lavielle talks about building the Dale Jr. brand; and two motorsports writers discuss the state of NASCAR.

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Viva Las Vegas!

Star Light, Star Bright
Tickets to All-Star Game reaching high four figures on secondary market.

Hell Bent For Leather
NBA backing away from plans to introduce new synthetic ball for ’07-08 season.

Tim-ber Company
Fallout from Hardaway’s anti- gay comments continues, as CBA, sponsor cut ties.

Also In The Headlines

Continuing As Planned
MLB to proceed with DirecTV Extra Innings deal despite last- minute offer from cable industry.

Throwing A Challenge Flag
Gene Upshaw denies NFL retirees did not receive proper licensing benefits.

Sand Storm
SoCal panel allows AVP to charge admission for Hermosa Beach Open.

What A Steel
Bill Cowher joins CBS’ “The NFL Today” pregame show.

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