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SBD/Issue 102/Sponsorships, Advertising & Marketing
Reggie Bush Inks Deal With Polo For Men’s Fragrance Line
Published February 15, 2007
By Terry Lefton, Editor-at-Large
Saints RB Reggie Bush has joined the growing list of athletes lending their names and likenesses to a men's fragrance. Bush has signed with Polo for a men’s fragrance line that should hit retail by fall. The line will be called Polo 619, after the area code for Bush’s native San Diego, which he sometimes wrote in eye black during his USC career. The deal runs through ’08. Other athletes with fragrance endorsements include David Beckham (Coty), Derek Jeter (Avon), Dale Earnhardt Jr. (Drakkar Noir), Bjorn Borg and Rafael Nadal. Bush also has deals with Subway, Hummer and GoldToe Socks.
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Saints RB Reggie Bush has joined the growing list of athletes lending their names and likenesses to a men's fragrance. Bush has signed with Polo for a men’s fragrance line that should hit retail by fall. The line will be called Polo 619, after the area code for Bush’s native San Diego, which he sometimes wrote in eye black during his USC career. The deal runs through ’08. Other athletes with fragrance endorsements include David Beckham (Coty), Derek Jeter (Avon), Dale Earnhardt Jr. (Drakkar Noir), Bjorn Borg and Rafael Nadal. Bush also has deals with Subway, Hummer and GoldToe Socks.
