SBD/Issue 87/Sponsorships, Advertising & Marketing

Tiger Woods, Golf Course Linebacker: New Buick Ads To Launch

Buick will debut two new 30-second TV spots featuring Tiger Woods this week, according to Jill Painter of the L.A. DAILY NEWS. In the commercials, Woods is hitting balls on the driving range when a man tries to steal his balls and golf bag. In the first ad, Woods throws a golf ball at the guy, hitting him in the back. For the second spot, Woods “told the director he wanted to chase the guy down,” so the spot shows him actually tackling the man. Woods said, “If someone took my bag, I would do something a little bit more than just throw a golf ball at him” (L.A. DAILY NEWS, 1/25). USA TODAY’s Steve DiMeglio notes Woods’ tackle “drew blood.” Woods: “It was just a little scratch. He toweled off, and he was fine” (USA TODAY, 1/25). ESPN’s Tony Kornheiser called Woods “an idiot” for doing his own stunt for the ad. Kornheiser: “He could break an ankle. ... If you worked for IMG, would you have been happy seeing him tackle this guy with golf clubs flying around?” (“PTI,” ESPN, 1/24).

Return to top

Related Topics:

ESPN, General Motors, IMG, Walt Disney

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug